The Red Scare was already underway
The Soviet atomic bomb test and the fall of China to Communism in late 1949 made Americans even more fearful
There were several high-profile spy scandals in early 1950
Other Republicans supported him because accusing the Democrats of laxity and/or failure on national security was a vote-winner
McCarthy's accusations about Communists in the State Department seemed believable after Alger Hiss
McCarthy's accusations were vague, exaggerated and hard to disprove
Democrats were slow to defend each other lest they too were attacked
McCarthy had a good relationship with the press
McCarthy chaired a Senate investigatory committee