Buss et al

• Buss et al - AIM


  -asked more than 9000 adults in 37 cultures about important characteristics

  -questionnaire survey
• Buss et al - FINDINGS

  evidence to support significant differences between sexes

  > women value earning potential more

  > men value physical attributes more

  > women value ambition & industriousness more

  > men value chastity more

  > men prefer women younger than themselves & women prefer men older
• what makes Buss et al's study a strength?

  results support the evolutionary theory as they're in agreement with evolutionary theory predictions
• strengths of Buss et al


  -suggests choices are based on genes not culture

  -no cultural bias

  -suggests nature rather than nurture is significant in determining mate choice