Multistore Model of Memory

• Sensory Memory: Capacity, Duration, Encoding, Attention

  • CAPACITY: 3-4 pieces
  • DURATION: Few hundred milliseconds
  • ENCODING: Modality specific
  • If ATTENTION is paid then information can go to the STM however unattended info is lost via decay
• STM: Capacity, Duration and Encoding

  • CAPACITY: 5-9 items Millers magic number 7 +/-2
  • DURATION: 18-30 seconds
  • ENCODING: Acoustic