Customer demographics

• What does the term demographics refer to?


  Information about the population of an area, such as age, gender, and income
• How can customer demographics assist businesses?


  It helps businesses plan their target market
• What are the different age group requirements in hospitality and catering?


  • Families with young children need facilities like bottle warmers and high chairs.
  • Families with older children want leisure activities like swimming pools and Wi-Fi.
  • Young travelers prefer budget options like shared rooms and cost-effective food.
  • Older people may seek leisure activities such as spas or golf courses.
• Why do hospitality establishments need to consider location?


  To offer options that can be adapted for specific customer needs
• What is a pop-up restaurant?


  A restaurant set up in a convenient location, often temporarily
• What is the purpose of a mobile food van in rural communities?


  To provide excellent service where access to takeaway and delivery is limited
• Where are budget hotels typically located?

  Near motorways or airports
• What considerations should be made for accessibility in hospitality establishments?


  • Provide assistance for customers with disabilities.
  • Ensure wheelchair access and extra room for maneuvering.
  • Install accessible lifts or ramps.
  • Offer suitable bathroom facilities.
• What is disposable income?


  The money left over for spending after essential expenditures
• How does household income affect food purchasing choices?


  Higher household income leads to more disposable income for eating out
• What adjustments might hospitality establishments need to make for accessibility?


  • Modify stairways and steps for easier access.
  • Ensure parking areas are accessible.
  • Provide accessible entrances and exits.
  • Install appropriate doors and gates for easy maneuverability.
• What is one reason businesses are becoming more environmentally friendly?

  To meet customer demand for sustainable practices
• What is one activity suggested for revision in hospitality and catering?


  Make a revision mind map of all the ways in which hospitality and catering operate