The positive and negative impacts of media types

• What is the purpose of using different types of media in a hospitality and catering business?


  To attract new customers and maintain its customer base
• How does media help in promoting a hospitality business?


  It informs customers about the business and persuades them to visit
• What is one way media can create a positive image for a business?


  By building a relationship with customers
• What are the positive and negative impacts of printed media in hospitality marketing?


  Positive impacts:

  • Visually appealing
  • Can be reread and shared
  • Good for local targeting

  
  

  Negative impacts:

  • Limited global reach
  • Time-consuming to prepare
  • Can be expensive and easily overlooked
• What are the positive and negative impacts of broadcast media in hospitality marketing?


  Positive impacts:

  • Powerful impact with sight and sound
  • Reaches a large audience
  • Radio is cost-effective for local promotion

  
  

  Negative impacts:

  • Expensive to produce TV ads
  • Viewers may skip ads
  • Listeners may not pay full attention
• What are the positive and negative impacts of internet media in hospitality marketing?


  Positive impacts:

  • Effective marketing through online reviews
  • Better understanding of customers via social media
  • Cost-effective communication

  
  

  Negative impacts:

  • Negative reviews can harm reputation
  • Time-consuming to manage interactions
  • Permanent nature of online posts can be risky
• Why is it important for a business to monitor its competition?

  To evaluate its competitive edge and enhance customer value
• What should a business do to maintain its competitive advantage?


  Regularly review prices, websites, and customer feedback
• How can a business enhance customer value for money?


  By offering high-quality products and unique features
• What might a business need to do if it is falling behind competitors?


  Update its products and services
• What is a unique selling point (USP) in the context of hospitality businesses?


  A feature that differentiates a business from its competitors