Role of Brokers

• Buying and Selling Stocks


  This is the primary function of a broker. They act as intermediaries for their client’s transaction on exchanges and buy and sell securities for individuals who have signed up with them as clients. With the onset of online trading facilities, investors could directly execute trades on the trading platform offered by the brokerage house
• Research and Advice


  Most of the brokerage houses now have set up in-house research team that scan companies and stocks as well as analyze the macroeconomic scenario that impacts the stock market. With the inputs from the research team, brokerage house puts buy or sell recommendation on stocks while some also have technical analysts who would provide market trends and intra-day trading tips. They send out news and other alerts on a continuous basis. Brokers also conduct investor education programs to help improve their clients’ knowledge about investing in the market
• Personalized Service


  Most brokerage house assign a relationship manager who would act as an advisor to advice clients when to make transactions and guide them about what to look for in the market dealings
• Invest in Other Asset Class


  Apart from investing in stocks, brokers also help investors invest in other assets classes like commodities, Exchange Traded Funds (ETFs), and mutual fund products. They also help investors to invest in IPOs of companies