MICRO MIDTERMS

• Tourism


  Social, Cultural & Economic phenomenon entailing movement of people to places outside their local environment. (UNWTO, 2008).
• Tourism Industry

  • Is a privately owned industry
  • Labor people-oriented Industry
  • This industry cannot depend on people alone.
  • The people, activities & orgs involved in providing services for people on holiday
  • Group of businesses that provide services & facilities for consumption by tourists.
  • Directly provides goods or services to facilitate businesses, pleasure, & leisure activities away from home environment.
• • Combination of the accommodation, food & beverages groups, collectively making up the largest segment of the industry.
  • The CTHTM industry should involve the stakeholders. 
  • The local community should always be involved.

  Hospitality Industry
• 3 Elements of Travel Industry

  Supplier, Consumer, Intermediaries
• EXAMPLES OF INTERMEDIARIES

  • GUESTS
  • VISITORS
  • CLIENTS
  • PASSENGERS
  • CUSTOMERS
• • Companies that create own and provide the travel products being sold.
  • Comprises the suppliers of all the goods and services that go into the delivery of tourism products to consumers.
  • Primary providers across accommodation, transportation, and car rental companies, attractions, and experiences

  Tourism Suppliers
• THE DISTRIBUTION CHAIN

  • SUPPLIERS
  • WHOLESALERS
  • RESELLERS
  • END CONSUMERS
• • The avenues of tourism products and services are made accessible to consumers.
  • Includes the Global Distribution Channel

  Tourism Dsitribution ChannelDistribution
• A whole network of tourism entities, which are engaged in various tourism-based activities.

  Tourism Supply Chain
• SET OF STANDARDS FOR SERVICE PROVIDERS

  • Aesthetic
  • Grooming & Health
  • Safety
  • Customer & Service Guest Relations
  • Food Preparation Service
  • Sustainable Practice
• • Agents of businesses that facilitate the connection between tourism suppliers and consumers.
  • Distributes, promotes, & sells tourism products & services.

  Market Consumers
• Provides advices, info, & booking services to travelers who needs assistance on planning their trips

  Travel Agents
• • Designs packages and sell tourism products & services such as tours, excursions, accommodations, transpo, and activities.
  • Customizes their products to suit the needs and preferences of diff. Customers (e.g groups, families, individuals)

  Tour Operators
• Websites/apps that allows travelers to search or compare, & book tourism products or services online.

  Online Travel Agency
• • Specialized type of tourism intermediaries.
  • Provides local expertise, supports, & coordinates tourism acts and events for specific destinations

  Destination Management Companies
• • MARKETING ARM OF DOT
  • INVOLVED IN SELLING THE COUNTRY’S TOURISM
  • PROMOTES PH AS A MICE.

  Tourism Promotions Brand
• • Promotes and develops tourism in a specific destination, region, or country.

  It has multiple functions: such as; Marketing, branding, research, planning, policy making, regulations, education, etc.

  Tourism Promotions Brand
• FUNCTIONS OF TPB

  • Marketing
  • Branding
  • Research
  • Planning
  • Policy Making
  • Regulations
  • Education
• • A range of services are provided to people away from their environment.
  • Serves as a focal point for the hosting of guests and visitors
  • It assumes many forms, not everything fits the conventional image of the hotel

  Accommodation
• Provides meals for tourists that may or may not be included in the hotel price

  Catered Accommodation
• • Self-service type of accommodation
  • You will provide your meals

  Self-Catered
• • Multifaceted establishment, offering lodges, dining, and various services to guests.
  • Serves as commercial space for temporary accommodation

  Hotel
• Involves planning and coordination to fulfill the reqs. of stakeholders.

  Hotel Management
• CATEGORY OF HOTELS

  • LUXURIOUS/LUXURY HOTELS
  • FULL-SERVICE
  • BOUTIQUE
  • RESORT
  • BUSINESS
  • AIRPORT
  • BUDGET
  • EXTENDED STAY
  • SUITE
  • HISTORIC
• CATEGORY OF HOTELS ACCORDING TO SIZE:

  • BOUTIQUE HOTELS
  • SMALL HOTELS
  • MID-SIZED
  • LARGE HOTELS
  • RESORT
  • MEGA
  • BED & BREAKFAST
• CATEGORY OF HOTEL ACCORDING TO LOCATION:

  • CITY CENTER HOTELS
  • AIRPORT
  • SUBURBAN
  • RESORT
  • BEACHFRONT
  • MOUNTAIN RESORTS
  • RURAL RETREATS
  • HISTORIC
  • WATERFRONT
  • COUNTRYSIDE INNS
• CATEGORY OF HOTEL ACCORDING

   TO TARGET MARKET:

  • LUXURY HOTELS
  • FAM-FRIENDLY
  • BUDGET
  • PET-FRIENDLY
  • BOUTIQUE
  • BUSINESS
  • RESORT
  • YOUTH
  • SENIOR-FRIENDLY
  • ALL-INCLUSIVE
• Includes factors; room quality, cleanliness, service standards, facilities, location, guest satisfaction/experience

  Star-rating system
• Chains have established standards & guidelines for property management operations., & guest service

  Brand Affiliation
•  Individual org. Or National Tourism bodies set their own criteria

  Independent System
•  cert programs/industry initiatives assess & recognize properties for meeting specific quality & sustainability standards.

  Certification Program
• • No Global Standard
  • Marketing Hype
  • No Global Authority

  No Star Rating
• • Owned and operated by a single entity or a small group of investors.
  • More control over their brand, identity, operations, & guest experience

  Independent Hotels
• A single person or company owns and manages the hotel.

  Privately Owned Hotels
•  Independent owner leases the property to another company for operation. The lease has full control over management in exchange for rent.

  Leased Hotels
•  Part of a larger franchise/chain that operates multiple locations under the same brand.

  Chain Hotels
• Owns & operates the hotel but pays fee & adheres to the franchisor’s brand standards

  Franchise Hotel
• The hotel chain directly owns & operates the property.

  Chain-owned hotel