One factor of production is fixed, therefore there are fixed costs.
Long-run
All costs are variable, meaning they can change.
E.g. you can't move factories in the short-run (may have a fixed cost such as rent) but you can in the long-run (rent may change).
The measure of the short-run varies with industry.
Fixed costs
Do not vary with output (indirect), e.g. rent and advertisement
Variable costs
Change with output (direct), e.g. cost of raw materials increases as output increases
Total cost
Cost to produce a given level of output; TC = TFC+TVC
Average costs
Costs per unit; AC= TC/quantity produced
Marginal cost
Cost of producing one extra unit of output.
According to the law of diminishing returns, after a certain point, marginal cost rises as output increases.
At one point, employing more resources will be less productive, which means the marginal output decreases per extra factors of production. Marginal cost starts to increase.
At the MES point on the LRAC, economies of scale are fully utilised.
LRAC curve
Initially, average cost falls because firms take advantage of economies of scale
Average costs are falling as output increases
After the optimum level of output (MES), where AC is at its lowest, AC rises due to diseconomies of scale.
If factors units become more productive, firms can produce more output with a smaller input. This results in lower unit costs of production.
As average costs per unit of one factor increases, e.g. labour, firms are likely to switch to cheaper (and generally more productive) factor inputs, e.g. capital.