FMRIs

• Functional magnetic resonance imagery
• Measuring brain activity while a person performs a task
• Measures blood flow to identify increased neurological activity due to increased demand for oxygen
• Strength - Non-invasive
• Strength - no harmful radiation
• Strength - objective and reliable rather than verbal reports
• Weakness - not a direct measurement but just for particular areas, so quite general and not truly qualitative
• Weakness - Critics argue it overlooks networked nature of the brain by only looking at specific areas and that it is the communication between areas that provide vital information