proposed that memory consists of three stores; the sensory register, the short term memory and the long term memory. Infomation passes though the stores linear
what is the sensory register?
store for sensory memory; infomation that is processed by the senses, e.g visual memory
what has to happen for infomation to pass from the sensory register to the short term memory?
you have to pay attention to the infomation
how is infomation transferred from the short to long term memory?
rehersal, if not consistently maintained, infomation is forgotten
what is encoding?
the way infomation is processed to be stored as memory
what are the 3 ways in which infomation can be encoded?
semantically, acoustically, visually
what is capacity?
how much infomation can be stored
what is duration?
how long the infomation can be stored for
what is the duration of the sensory register?
milliseconds
what is the duration of the short term memory?
0-18 seconds
what is the duration of the long term memory?
unlimited
what is the capacity of the sensory register?
endless; we are constantly experiences senses sll around us
what is the capacity of the short term memory?
7 +/- 2 items
what is the capacity of the long term memory?
unlimited
what is the encoding of the sensory register?
sense specific, if you hear a piece of infomation it is coded acoustically, if you see a piece of infomation, it is coded visually