Video Games

• Ubisoft


  • Has offices all over the world, giving them significant resources and distribution power
• Assassin's Creeds marketing


  1. Used gameplay footage

  2. Had filmic sections to appeal to big-budget game audiences

  3. Had posters with intertextual references to other Assassin's Creed games in the franchise
• Assassin's Creed Valhalla main character Eivor can be played as a female or male character
• Women and ethnic minority characters are often underrepresented or stereotyped in games
• Ubisoft took the Assassin's Creed franchise to gaming conventions like Comic-Con, including an obstacle course for fans
• Digital distribution of games


  Has made it much easier for underage players to access 18+ rated games
• Albert Bandura believe violent video games can cause players, especially young ones, to become more violent
• PEGI rating system


  The regulatory board that gave Assassin's Creed Valhalla an 18 certificate due to the unjustified violence
• The narrative of Assassin's Creed Valhalla is based off Anglo-Saxon time period so the game may appeal to audiences interested in history and politics
• Assassin's Creed franchise is published by Ubisoft and encompasses 12 incarnations of the game, plus spin-offs
• Its an action adventure, open world game, played from a third person perspective; each new game set in a historical setting with a new story + time period
• Historical contexts


  Video games a relatively new media forms, and there has been a growth of this form since the 1970s

  The rapid technological developments has made regulating/ monitoring the impact of such a fast paced industry very difficult