Theme two

• Businesses GROW to gain

  • Market share
  • Profit
  • Global brand awareness
  • Monopoly status (single seller, dominate the market, controls prices, suppliers)
• Economies of scale


  Positive outcomes of growth
• Diseconomies of scale


  Negative outcomes of growth (poor communication, coordination, and motivation)
• Internal growth


  • Invest in technology
  • Training
  • Hiring specialist
  • Innovation
  • R&D
  • Organic growth (expand to new markets)
• External growth


  • Merger (join e.g. Curry's and PC world)
  • More capital
  • Larger market share
  • Inorganic growth