Self report

• Quantitative Data


  Data collected in numerical values
• Qualitative Data 


  Data that’s collected as information and behaviours
• Strengths of Quantitative Data 


  Easy to analyse

  Consistent and reliable

  Generalisable
• Weakness of Quantitative Data


  Can be over generalised

  Unable to explain patterns and behaviours
• Strengths of Qualitative data 


  Provides detailed explanations
• Weaknesses of Qualitative Data


  May not be generalisable

  Time Consuming
• Open Questions 


  Participant is made to elaborate or make a point
• Closed Questions 


  Participant answers with a yes or no
• Strengths of Open Questions 


  Provides more detail

  Participant answers more truthfully
• Weaknesses of Open Questions 


  Can gather too much data

  Can be overwhelming for participant
• Strengths of Closed Questions 


  Time effective

  Easier to generalise and analyse
• Weaknesses of Closed Questions 


  Cannot capture detailed opinions
• Questionnaires 


  A list of questions to gather data
• Strengths of Questionnaires 


  Quick and cost effective to set up and answer

  Large scale data collection

  Confidential
• Weaknesses of Questionnaires

  Response bias

  Lack of flexibility

  Can’t capture behaviours and questions
• Structured Interview


  All participants answer the same set of questions
• Unstructured Interview 


  More of a conversation rather than questions
• Strengths of Structured Interview


  Efficient

  Unbiased

  Object analysis and comparison

  Easy to replicate
• Weakness of Structured Interview 


  Less detailed

  Less personal

  Less natural
• Strengths of Unstructured Interview


  More natural

  Detailed

  More honest as they’re more comfortable
• Weaknesses of Unstructured Interviews


  Harder to analyse and compare

  More time consuming
• Good Questionnaires


  Concise and Clear

  Interesting

  Relevant

  Allows for more detail and explanation

  Less Jargon

  No leading questions
• Good Interviews

  Engaging

  Personal

  Efficient

  Allows for detail

  Less Jargon