Creating public statements
1. Psychologists can create public statements as long as they would be responsible for it
2. They cannot compensate employees of the media in return for publicity in a news item
3. Paid advertisement must be clearly recognizable
4. When they are commenting publicly via internet, media, etc., they must ensure that their statement are based on their professional knowledge in accord with appropriate psych literature and practice, consistent with ethics, and do not indicate that a professional relationship has been established with the recipient