Book Scan

• OBE

  Outcome based education
• OUTCOME-BASED EDUCATION


  Approach
• ENTREPRENEURIAL MINDSET

  Prof. Angelita Ong Camilar-Serrano, PhD-BM, MBA, CMC
• Some truths about entrepreneurship

  • Entrepreneurs work in competition
  • Entrepreneurship is not solely for startups
  • Entrepreneurship can be taught yet entails practice
  • Entrepreneurs are not so much risk-takers
• Effectuation principles

  2 Entrepreneurial Mindset and Opportunity
• John Keating: '"I stand upon my desk to remind myself that we must constantly look at things in a different way."'
• For several decades now there has been a constant debate whether entrepreneurs are self-made or they possess unique gifts. Sometimes, people have mistaken entrepreneurs as those born with exceptional genes. Today, entrepreneurial mindset makes entrepreneurs move forward even during difficult situations. Entrepreneurial mindset makes possible innovations and taking risks and the ability to accept failures. Thus, entrepreneurial mindset is important for business.
• Mindset


  A belief that qualities like intelligence and talent are fixed or changeable traits
• Fixed mindset


  • Perceive that their talents and abilities are set
  • Consider their brains and talents are sufficient to become successful and endure life by becoming smart
  • Personally take positive criticisms of their capabilities
  • See the world in an "either/or" perspective
  • Believe that these qualities are inborn, fixed, and unchangeable
• Growth mindset


  • Trusts that traits can be changed, developed and strengthened by working on them
  • Certain that their abilities could be developed by commitment, determination and obviously hard work
  • See failure as an opportunity to enhance their performance and take mistakes as lessons
  • Instead of giving up, they proceed to what they wanted to do despite failures
• Characteristics of an entrepreneurial mindset

  • Curiosity
  • Commitment
  • Optimism
  • Flexibility
  • Ownership
  • Leadership
  • Connection
  • Self-respect
• Essentials of the entrepreneurial mindset

  • Passion first
  • Everything is possible
  • 100% accountable
  • We are connected
  • Live life to give
  • Attitude of gratefulness
  • The time is now
• Habit


  An unconscious behavior done often and regularly
• Habit loop


  A process wherein the brain makes decision whether to store or repeat such behavior
• Habits required to be nurtured and practiced for entrepreneurial mindset

  • The Self-Leadership Habit
  • The Creativity Habit
  • The Improvisation Habit
• Self-Leadership Habit


  1. Behavior-focused strategy

  2. Natural Reward

  3. Constructive-Thought
• Creativity


  The capacity of turning fresh ideas, insights, inventions, products or artistic objects that are considered to be unique, useful and of value to others into reality
• Creative people are open to experiments and do not fear to commit mistakes. Entrepreneurs are said to be creative people because they are constantly in practice of creativeness.
• Problems in the practice of creativity

  • Fear
  • No craving for disorder
  • Fondness for judging over making ideas
  • Distaste for nurturing ideas
  • Perceived shortage of challenge
  • Failure to differentiate reality from fantasy
• Improvisation


  The unstructured process of creating something new in the moment
• Creative people


  Open to experiments and do not fear to commit mistakes
• Entrepreneurs


  Creative people because they are constantly in practice of creativeness
• Creativity


  The ability of imagination, which allows reaching unexplored areas
• Creativity in business


  Thinking outside the box, setting aside everyday norms and entertaining creative and innovative ideas
• Problems in the practice of creativity

  • Fear
  • No craving for disorder
  • Fondness for judging over making ideas
  • Distaste for nurturing ideas
  • Perceived shortage of challenge
  • Failure to differentiate reality from fantasy
• Improvisation


  The unstructured way of creating something in the absence of planning, the rational ability to promptly sense and change direction quickly
• Entrepreneurs must adjust to any situation they are in to realize their plans, and improvisation helps them outperform competitors who do not possess this habit</b>
• People with improvisation habit are always prepared to face failures, and self-doubt is the common barrier to improvisation
• Edgar Sia


  Dropped out of college to pursue his own laundry and photo-developing business at 19, opened the barbecue fast food restaurant Mang Inasal in 2003, sold Mang Inasal for P5 billion and is now considered the country's youngest billionaire at 42
• Entrepreneurial mindset

  Self-leadership, creativity and improvisation are the habits essential towards entrepreneurial actions
• Entrepreneurial self-efficacy


  The belief that entrepreneurs have the capability to start new businesses, a vital element of the entrepreneurial mindset and a sign of business intention in moving towards action
• Opportunity


  A means to generate profits by creating unique, innovative and desirable products or services which are not being found in the market yet, that can create economic, social or environmental value
• Opportunity recognition


  Individuals and businesses use their entrepreneurial mindset to establish new business or ideas through continuous brainstorming to find new and innovative ways of solving problems
• Entrepreneurs are able to see problems as opportunities, understand the world using an empathic viewpoint, and turn attentive to the needs of others
• Structured strategies of forming ideas

  • Analytical
  • Search
  • Imagination-Based
  • Habit-Breaking
  • Relationship-Seeking
  • Development
  • Interpersonal
• Four pathways to opportunity identification

  • Find
  • Search
  • Effectuate
  • Design
• Find pathway


  Opportunities exist independently and are waiting to be found, where the entrepreneur sees a clear problem and develops a solution
• Search pathway


  Entrepreneurs actively search to discover new opportunities based on their information sets and knowledge bases
• Effectuate pathway


  Entrepreneurs use their skills, knowledge and abilities to unearth an opportunity that suits them, creating opportunity from "what you know", "whom you know" and "who you are"
• Design pathway


  Entrepreneurs focus on unsatisfied, latent needs of the market to discover valuable opportunities, creating a new market