power and social influence

• 1960-1970


  negative light; milgram, zimbardo and kipnis
• 1970-1980


  fiske and colleagues: attention and stereotyping
• 21 century


  approach inhibition theory and episodic recall task
• power


  related control over another valued outcomes
• status 


  involves respect, esteem and prestige
• authority


  derives from institutionalized roles or arrangements
• dominance


  entails the use of coercion to attain/maintain rank and influence
• intergroup power (brauer & bouhris)

  a groups control over its own fate and the fate of outgroups
• ideological


  social dominance theory
• inter group


  social identity theory, social categorization theory
• power has been studies as...

  state, trait, psychological experience
• manipulations of power


  structural, experiental, conceptual, physical
• measurements of power


  personal sense of power, actual power, trait dominance, motivation for power, physiological
• compliance


  publicly agree, privately disagree
• conversion


  publicly and privately agree
• independence


  publicly and privately disagree
• anticonformity


  agree privately, disagree publicly
• congruence


  agree publicly and privately
• Asch


  changing one's thoughts, feelings and behaviors to match those of others
• most common answer Asch experiment

  independence
• factors of the social impact theory

  number, immediacy, strength
• informational


  desire to reduce uncertainty
• normative


  desire for approval
• progressive influence


  minorities promote change that is new for the group
• reactionary influence


  minority promotes change to a position that the group previously held
• conservative influence


  minority blocks change to a position that is new to the group
• modernist influence


  minority blocks the change to a position that the group previously held
• minorities can influence the majority (according to moscovici)


  by being consistent, confident and flexible
• source context elaboration model

  impact depends on the relevance
• self categorization theory


  impact depends on source of the message