servmark q7

Cards (20)

  • Which of the following represents an example of an augmented service that adds significant value to the core offering?
    A fitness center that offers personal training and nutritional counseling services.
  • Which of the following is an example of the inseparability characteristic of a service act, which refers to the fact that the service is produced and consumed simultaneously and cannot be separated from the service provider?
    A customer scheduling a haircut appointment at a salon
  • Which of the following is an example of the variability characteristic of a service act, which refers to the fact that the quality of the service may vary depending on who provides the service, when and where it is provided, and how it is provided?
    A customer ordering a coffee from a coffee shop
  • Which of the following is an example of the perishability characteristic of a service act, which refers to the fact that services cannot be stored for future use and must be consumed when they are produced?
    A customer attending a concert
  • Which of the following is an example of the intangibility characteristic of a service act, which refers to the fact that services are not physical and cannot be touched, tasted, or seen like a physical product?
    A customer receiving financial advice from a financial planner
  • Which of the following is an example of a high-contact service, which refers to a service that requires a high degree of interaction between the service provider and the customer?
    A customer receiving medical treatment from a doctor
  • Which of the following is an example of a partnership relationship between a service organization and its customers, which refers to a relationship where the service provider and the customer work together to achieve common goals?
    A customer enrolling in a language course at a language school
  • Which of the following is an example of a reactive relationship between a service organization and its customers, which refers to a relationship where the service provider only responds to customer requests or complaints rather than proactively anticipating customer needs?
    A customer receiving technical support for a computer issue
  • Which of the following is an example of a proactive relationship between a service organization and its customers?
    A customer receiving a personalized email from a clothing retailer with product recommendations
  • Which of the following is an example of a collaborative relationship between a service organization and its customers?
    A customer consulting with a financial advisor
  • Which of the following is an example of a highly customized service delivery system, which refers to a service system that is tailored to meet the unique needs and preferences of individual customers?
    A customer receiving personalized financial planning advice from an advisor
  • Which of the following is an example of a service delivery system with a high degree of judgment involved, which refers to a service system that requires the service provider to use their professional expertise, knowledge, and judgment to make decisions that are critical to the delivery of the service?
    A patient receiving medical treatment from a doctor
  • Which of the following is an example of a service delivery system with a low degree of judgment involved, which refers to a service system that does not require the service provider to use their professional expertise, knowledge, or judgment to make critical decisions related to the delivery of the service?
    A customer using an automated car wash
  • Which of the following is an example of a service delivery system with a high degree of customization, which refers to a service system that allows for a high level of personalization and tailoring of the service to the specific needs and preferences of individual customers?
    A customer receiving financial advice from a wealth management firm
  • Which of the following is an example of a service with inelastic demand, which refers to a service for which changes in price have little effect on the quantity demanded?
    Gasoline
  • Which of the following is an example of a service with elastic demand, which refers to a service for which changes in price have a significant effect on the quantity demanded?
    Luxury car rentals
  • Which of the following is an example of a service with inelastic supply, which refers to a service for which changes in price have little effect on the quantity supplied?
    Custom-made furniture
  • Which of the following is an example of a service delivered through self-service technology, which refers to the use of technology to allow customers to perform service-related tasks themselves without the need for direct interaction with service personnel?
    A mobile banking app that allows customers to deposit checks remotely
  • Which of the following is an example of a service delivered through remote delivery, which refers to the delivery of services to customers without the need for face-to-face interaction or physical proximity?
    A grocery store that offers home delivery
  • Which of the following is an example of a service delivered through indirect contact, which refers to the delivery of services that do not involve face-to-face interaction between the service provider and the customer?
    Booking a hotel room online