Conformity

• If the group is small and not physically close
• If the answer can be given privately
• If a person has support
• If the pressure comes from an out group , -ve reference group or unimportant people
• If the task is easy or unambiguous
• If no experts are present
• If the culture is individualistic
• If the person is in low need for social approval
• Confidence and higher self-esteem
• If the person has time to think
• If the person is intelligent and confident
• If a person is not under surveillance