Week 9

• Public Relations


  A strategic communication process that builds mutually beneficial relationships between organizations and their publics
• Public Relations


  • Influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization
  • Anticipating, analysing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization
• Types of Public Relations

  • Media Relations
  • Crisis Management
  • Event Management
• Journalism


  Gathering, assessing, creating and presenting information via various formats
• Journalists


  • They find leads, interview sources and investigate their findings, following ethical and legal restrictions
  • They tell stories that impact their communities
• Mobile Journalism (MOJO)


  A method used by journalists using mobile communication technologies such as smartphones and tablets to report news through video, audio, pictures and graphics
• Sports Journalism


  Writing and reporting about sports events and teams in a diverse environment
• Forensic Journalism


  A specialized form of journalism that involves in-depth research, analysis, and reporting to uncover and expose wrongdoing, corruption, misconduct, or hidden truths in society, government, institutions, or corporations
• Broadcasting


  A method of disseminating audio or video content to a wide audience using electronic media
• Radio Production


  Radio is a form of audio advertising that provides the public with pre-recorded content, primarily including commercial topics
• Broadcast Television


  The most advanced form of broadcasting media that provides the public with colorful visualized content with audio and motion signals
• Advertising


  A means of communication with the users of a product or service, where advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them
• Advertising media


  • Television
  • Print (newspapers, magazines, journals etc)
  • Radio
  • Press
  • Internet
  • Direct selling
  • Hoardings
  • Mailers
  • Contests
  • Sponsorships
  • Posters
  • Clothes
  • Events
  • Colours
  • Sounds
  • Visuals
  • Endorsements
• Types of Advertising


  • Display advertising
  • Mobile Advertising
• Display advertising


  Referring to banner and billboard, usually intended to tell a quick story visually while creating an overall brand identity
• Mobile Advertising


  Ads targeted specifically for mobile consumption, including display, search, video, app, and social media ads
• Communication in other careers

  • Research
  • Education
  • Training & Consulting
  • Human Relations & Management
• Communication specialists in Research

  • They help organizations by studying processes production and marketing
  • They assist companies by investigating the ways in which communication helps and harm relationships
• F&B companies


  • They hire Communication Researchers to assist them in marketing
  • They have research teams to identify the interest & preferences of the society that they are operating in
• Communication teachers


  They are in demand at all levels, from secondary schools to universities, teaching classes like Presentation skills, Public Speaking, Media studies, Legal & Media Studies, Advertising, Public Relations
• Communication educators


  They are not limited to communication departments, and have taken positions in medical and business schools to train doctors and businesspeople in communication skills
• Communication specialists in Training & Consulting

  • They join or form consulting firms that provide communication training to government and businesses
  • They work with non-profit organisations to help them develop work teams that interact effectively
  • They consult with attorneys as expert witnesses and trial strategists on cases involving charges of sexual harassment and sex discrimination
• Communication specialists in Human Relations & Management

  • They are effective in public relations, personnel, grievance management, negotiation, customer relations, and development fundraising
  • They have the abilities to interact with others and communicate effectively, which are important qualifications for management