Treating Phobias -> Flooding
Intensive exposure to feared stimulus. Anxiety may be extremely high, eventually this will decrease and the client will be comfortable. This can be in vivo or in vitro.
Practical -> time efficient + cost effective
Wolpe put a patient with fear of cars into there back of a car and drove her around for 4 hours. By the end of the journey her phobia had disappeared
Unethical -> can cause psychological harm to children or adults with learning difficulties
Side effects like nausea from virtual reality and the phobia can be made worse