E-com quiz

• Cookies


  Small piece of data sent from a website
• Digital Promotions


  • One or more forms of electronic media to market and advertise a product brand
• Discoverability


  Ability of something to be found
• Native Advertising


  Paid media where the ad experience follows the natural form and function
• Types of Display Advertising

  • Banner Ads
  • Flash Ads
  • HTML Ads
  • GIF Ads
• Rich Media Ads

  • Floating Ad
  • Expanding Ad
  • Pop-Up Ads
  • Interstitial Ads
• CTR (Click Through Rate)


  Ratio of users who click on a specific link
• Floating Ad


  1. Appears uninitiated, superimposed over a user-requested page

  2. Disappears typically 5-30 sec

  3. Has a close button
• Expanding Ad


  Expands beyond the original size following a user-initiated action
• Interstitial Ad


  1. Full screen ads

  2. Typically displayed at natural transition points in the flow of an app
• Search Ads


  Type of contextual advertising where owners pay advertising fee based on click-through or ad views to be on top
• Email Marketing


  • Use email to deliver advertising message
• Programmatic Advertising


  Automates the decision-making process of media buying by targeting specific audiences and demographics, interest-based and allows retargeting
• Influencer Marketing


  Type of marketing that focuses on using key leaders to inspire, hire, pay influencers to get out the word
• Social Media Ads


  • Facebook
  • Instagram
  • Twitter/X
  • YouTube
  • LinkedIn
  • Waze
  • TikTok
• Facebook Ads

  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Slideshow Ads
  • Collection Ads
  • Canvas Ads
  • Lead Generation Ads
  • Past Engagement Ads
  • Event Response Ad
  • Page Likes Ad
• Instagram Ads

  • Photo Ad
  • Video Ads
  • Carousel Ads
  • IG Stories Ad
• YouTube Ads

  • In-Stream, In-Search, and In-Display ads
  • True View Skippable In-Stream Ads
  • True View Discovery ads on YouTube search result
  • True View Discovery ads as a YouTube overlay
  • True View Discovery ads on YouTube related videos
  • Non Skippable Bumper ads
• Google Ads

  • Display Network
  • Search Ads
• Twitter Ads

  • Twitter takeover products
  • Twitter custom executions
  • Twitter Standard Ad Formats
• Waze Ads

  • Branded Pin
  • Pin Takeover
  • Rich Pin Takeover
  • No Pin Takeover
  • Rich No Pin Takeover
• Waze Ads

  1. Navigate

  2. Drive to

  3. Save Offer & more

  4. Call Now Info Promotion

  5. Save for later and more

  6. Download App & more
• LinkedIn Ads

  • Display Advertising
  • Content Ads
  • Sponsored Inmails
• TikTok Ads

  • Standard Hashtag Challenge
  • Hashtag Challenge + Effect
  • Branded Effect: 20 Format
  • Branded Effect 2D Pro Format
  • Branded Effect: 3D
  • Brand Takeover Ad
  • Top View
  • In-Feed Ads
• Brand Takeover ads

  • the first to be seen upon opening the app
  • 3-5secs image, GIF, and video

  Top View

  • engaging and highly visible video that helps a brand dominate the top of the timeline as soon as the users open the app

  In-Feed Ads

  • blend smoothly amongst video
  • 15-60secs long