Ecom

• Digital Promotions


  One or more forms of electronic media to market and advertise product brand
• Cookies


  Small piece of data sent from a website
• Discoverability


  Ability of something to be found
• Native Advertising


  Paid media where the ad experience follows the natural form and function
• Display Advertising


  Type of online advertising that comes in several forms and relies on elements
• Types of Display Advertising

  • Banner Ads - ads on www delivered by ad server
  • Flash or HTML Ads - more interactive
  • GIF Ads - mobile-friendly and more entertaining
• Types of Rich-Media Ads

  • Floating Ad
  • Expanding Ad
  • Pop-Up Ads
  • Interstitial Ads
• CTR (Click-Through-Rate)


  Ratio of users who click on a specific link, calculated as number of clicks/number of views
• Floating Ad


  • Appears uninitiated, superimposed over a user-requested page
  • Disappear typically 5-30 secs
  • Has a close button
• Expanding Ad

  • Expand beyond the original size
  • Following a user-initiated
• Interstitial Ad


  Full-screen ads typically displayed at natural transition points in the flow of an app
• Search Ads


  Type of contextual advertising where owners pay a fee to be on top based on click-through and ad views
• Email Marketing


  Use email to deliver the advertising message
• Programmatic Advertising


  Automate the decision-making process of media buying by targeting specific audiences and demographics, allowing interest-based and retargeting
• Influencer Marketing


  Type of marketing that focuses on using key leaders to inspire, hire, and pay influencers to get out the word
• Social Media Ads

  • Facebook
  • Instagram
  • Twitter/X
  • YouTube
  • Waze
  • TikTok
• Facebook Ad Types

  • Photo ad
  • Video ad
  • Carousel ad
  • Slideshow ad
  • Collection ad
  • Canvas ad
  • Lead generation ad
  • Post engagement ad
  • Event response ad
  • Page like ad
• Carousel Ad


  • Different landing pages
  • Different format
  • Up to 10 cards
• Slideshow Ad

  • 3-7 photos or videos
  • Video without production cost
  • Good for slow connection
• Collection Ad


  • Browse multiple products
  • Showcase features of one product
  • Usually partnered with a canvas ad
• Canvas Ad


  • Like a microsite within facebook
  • Contain photos and videos
  • Users can swipe
• Lead Generation Ad


  • For quote and demo request
  • Customizable pre-populated information
  • Can be integrated with CRM system
• Instagram Ad Types

  • Photo ad
  • Video ad
  • Carousel ad
  • IG Stories ad
• YouTube Ad Types


  • In-Stream, In-Search and In-Display ads
  • True view skippable in-stream ads
  • True view discovery ads on YouTube search result
  • True view discovery ads as a YouTube overlay
  • True view discovery ads on YouTube related videos
  • Non-skippable bumper ads: 6 secs video ads
• Google Ad Types

  • Display Network
  • Search Ads
• Twitter/X Ad Types

  • Twitter takeover products
  • Twitter custom executions
  • Twitter standard Ad format
• Waze Ad Types

  • Branded pin
  • Pin takeover
  • Rich pin takeover
  • No pin takeover
  • Rich no pin takeover
  • Drive there
  • Save offer and more
  • Call now
  • Save for later and more
  • Download app and more
• LinkedIn Ad Types

  • Display Advertising
  • Content Ad
  • Test link
  • Sponsored Inmails
• TikTok

  Short-form mobile video platform with 500 million active users, targeted to teens
• TikTok Ad Types

  • Standard Hashtag Challenge
  • Hashtag Challenge + Effect
  • Branded Effect
  • Brand Takeover Ad
  • Top View
  • In-Feed Ads
• Standard Hashtag Challenge


  • Capitalizes on audience's natural tendency to create and share content
  • To participate in the challenge
  • Boost awareness - go viral
  • Enhance engagement
  • Start conversation
  • Trigger long-term impact - attract brand followers
• Hashtag Challenge + Effect

  • Reach mass audience
  • Generate Interactions
  • Generate brand exposure
  • Follow the brand and reengage
• Branded Effect Types

  • Branded effect: 2D Format
  • Branded effect: 2D Pro Format
  • Branded effect: 3D
• Brand Takeover Ad


  The first to be seen upon opening the app, 3-5 secs image, GIF, or video
• Top View

  Engaging and highly visible video that helps a brand dominate the top of the timeline as soon as the users open the app
• In-Feed Ads


  Blend smoothly amongst video, 15-60 secs long