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Research methods
Measures of central tendency
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Cards (3)
Mean
Strengths: most
sensitive
measure, uses
all
data, most
representative
of the whole data
Limitations: can become unrepresentative if has
extreme
values
Median
Strengths: not affected by
extreme
values which makes it
representative
Limitations: less
sensitive
than mean, doesn't use
all
values
Mode
Strengths: useful when data is in
categories
Limitations: not useful way of describing data if there are
several
modes