ILLUSTRATION 1

• Illustration


  A decoration, interpretation or visual explanation of a text, concept, or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films
• Market


  The players/competitors and different products/services within the town
• Customer


  The profile of potential customers and their needs and wants
• Illustration is a diverse and constantly evolving area of art and design and an appealing creative career. But to stand out from the crowd, successful illustrators need to combine creative talent with strong marketing and promotional skills.
• To become a successful illustrator, knowledge in contacting clients, putting together promotional materials, and establishing yourself is needed.
• Jobs directly related to illustration

  • Animator
  • Production Designer
  • Illustrators
  • Printmaker
• Jobs where illustration degree would be useful

  • Fashion Designer
  • Fine Artist
  • Graphic Designer
  • Textile Designer
  • Shoe Pattern Maker
  • Shoe Designer
  • City Art Administrator
• Illustrators often use computers to produce their work. Having technical ability will help you in your illustration job.
• Traits of successful illustrators include: detail oriented, independent, originality, and good manual dexterity.
• It is important to identify the market within the town to become a useful illustrator within the community.
• Unmarketable skill


  A skill that is not in demand or valuable in the job market
• Specialization


  An area of focus or expertise
• Technical ability


  Proficiency with tools, software, or technology
• Traits of a successful illustrator

  • Detail oriented
  • Independent
  • Originality
  • Good manual dexterity
• Useful illustrator


  An illustrator who is valuable and in demand within a community
• In an illustration job, drawing or painting ability is your most marketable skill
• As an illustrator you are going to market products or services based on your specialization
• Illustrators often use computers to produce their work. Having technical ability will help you in your illustration job, not define your social skills
• It is important to identify the market within the community to become a useful illustrator within the community
• SWOT analysis is a tool used for strategic analysis of a company
• Needs


  An individual's basic requirement that must be fulfilled, in order to survive
• Wants


  Goods and services which an individual likes to have, as a part of his caprices
• Basis for comparison between Needs and Wants


  • Meaning
  • Nature
  • What is it?
  • Represents
  • Survival
  • Change
  • Non-fulfillment
• SWOT analysis


  A strategic analysis tool that looks at Strengths, Weaknesses, Opportunities, and Threats
• Strengths (helpful to achieving objectives)


  • Your products, services, quality and uniqueness
  • Good pricing and terms
  • Availability and supply of your art or creative product
  • Great place where you sell your art
  • Brand awareness
  • Advertising efforts
  • Social Media
  • Sales force and sales effort
• Weaknesses (harmful to achieving objectives)

  • Poor management
  • Unavailability of supply of art or creative product
  • Unappealing brand name
  • Poor reputation among customers and people in the community
  • Lacks in advertising effort
  • Poor geographical location
• Opportunities (favorable conditions that can be taken from external forces)


  • Innovative product
  • Left out markets and geographical territories
  • New technology that can be applied
  • Developing mutually beneficial partnerships
  • Acquiring or merging with a similar product/company
• Threats (obstacles that may hamper your company's success)

  • Increase in competition
  • Changes in pricing
  • Credit control
  • Outdated technologies
  • Poor cost control
  • Ineffective processes
  • Weak Political and environmental influence
• Identifying potential customers is an important process
• A business proposal related to illustration should include the business and objectives, target customers, SWOT analysis, and a budget
• Research on a successful businessman engaged in illustration should include their name, age, business industry, and a statement on their success