Qualitative

• Qualitative data =?


  words
• What does Qualitative data report?

  Findings/ events using language and context
• example of Qualitative data?

  Transcripts of unstructured interviews with participants, written report of free flowing observation
• brief strengths of Qualitative data?

  • depth = detailed insight
  • more valid
  • chance for new info
• Strength of qualitative data?

  Depth gives detailed insight by allowing a RANGE of responses/ behaviours. This INCREASES validity
• Strength of qualitative data?

  Taking the CONTEXT into account makes results more VALID
• Strength of qualitative data?

  Chance for new or unexpected information with open questions and unstructured interviews
• Weakness of qualitative data?

  Behaviour in observations and interviews are open to interpretation (subjective)
• Weakness of qualitative data?

  Can be unreliable in terms of exactly HOW information is GATHERED
• Weakness of qualitative data?

  Unrepresentative if sample size is very SMALL (because it can be TIME CONSUMING)
• Weakness of qualitative data?

  Harder to analyse/interpret
• 4 brief weaknesses of qualitative data?

  • subjective
  • unreliable- how info is gathered
  • unrepresentative if sample size is small - takes time
  • harder to interpret