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Research Methods 2
Quantitative/Qualitative
Quantitative
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Cards (13)
Quantitative data =?
numbers
what does Quantitative data do?
Reports
data in
numerical
form
examples of Quantitative data?
percentages
, mean, mode,
range
Where do we get quantitative data from?
A lab experiment, structured
interview
, structured questionnaire,
national statistics
5 brief strengths of Quantitative ?
large sample =
generalisable
objective
easy to
analyse
easy to see
trends
can
repeat-
to test reliability
Strength of quantitative data?
large
sample =
generalisable
Strength of quantitative data?
higher chance of establishing
cause
and
effect
(objective)
Strength of quantitative data?
easy to
analyse
Strength of quantitative data?
easier to make
comparisons
and see patterns and
trends
Strength of quantitative data?
can
repeat
to test
reliability
2 brief weaknesses of quantitative dats?
stats
can distort the
truth
does not give
context
Weakness of quantitative data?
Statistics sometimes distort the
truth
and therefore it may
LACK VALIDITY
Weakness of quantitative data?
Does NOT GIVE
CONTEXT
ie conclusions
may lack
DEPTH
and
DETAIL
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