Explanations of Conformity

• Evaluate Types of Conformity

  +Research in support for NSI (Normative Social Influence)

  +Research in support for ISI (Informational Social Influence) - Lucas

  -NSI & ISI individual differences

  -NSI & ISI two-process & oversimplified
• Explanations of Conformity

  Normative Social Influence (NSI)

  Informational Social Influence
• Explanations vs Types of conformity 


  Explanations = why people conform

  Types = types of conformity

  • NOT TO BE MIXED UP
• Informational Social Influence

  ?

  A) ?

  
• Normative Social Influence (NSI)

  ?

  A) ?