Social Influence Studies

• What did Zimbardo do?

  • The Stanford Prison Experiment
• What did Milgram do?

  • The Electric Shock Study
• What did Asch do?

  • The Line Study
• What did Kelman do?

  • Types of conformity
• What did Deutsche & Gerrard do?

  • Dual Process Model (explanations of conformity)
• What did Adorno et al (1950) do?


  • Studied Authoritarian Personality
• What did Rotter (1966) do?


  • Locus of Control
• What did Nemeth (1986) do?


  • Flexibility & Minority Influence
• What did Moscovici et al (1969) do?


  • The blue-green slides