tendency to ignore cultural differences and interpret all behaviour through the norms of your own culture
Ethnocentrism
A cultural bias leading to the belief un the superiority of your culture, cause prejudice and misinterpretations
Emic behaviours
Behavioural constructs specific to one culture
Etic behaviours
Behavioural constructs that are universal to all people
Imposed etic
When emics get mistaken for etics and an emic of one culture is forced onto everyone because it is thought to be an etic
Cultural relativism
Idea that norms and values can only be meaningful and understood whin specific Social and cultural context, avoids cultural bias but prevent universality
WEIRD sample
White educated industrialised rich democratic sample
