Interpretive approaches are based on the idea that people's subjective experiences shape their behavior and attitudes.
The interpretive approach emphasizes understanding how individuals make sense of their world through language and culture.
Positivism is the belief that social facts can be studied scientifically, using empirical evidence to test hypotheses.
Examples of research using an interpretive approach include ethnography (studying cultures), phenomenology (understanding personal experience), and grounded theory (developing theories through analysis).
Positivist research aims to identify cause and effect relationships between variables.