RVA Introduction to RVA

• Visual art


  Visual object created through an expression of skill/imagination
• Visual culture


  Study of genealogy & practice of visualization of modern culture
• Visual studies


  Interdisciplinary field with close links to humanities and social science practices
• CAPITAL-A ART


  Important field of social understanding, history, and culture
• SPECTATORSHIP


  Production of social media; digital
• VISUAL MATTER


  Beautiful or appealing
• SEMIOTICS


  Analytical approach and a research method that examines the use of signs in society
• Sign


  Basic unit of communication. Something has meaning
• TEXT


  Group of signs
• CONTEXT


  Environment in which the text occurs and communication takes place
• association of a particular social purpose and social context

  genre
• use of other text to create other text

  intertextuality
• seeing as reading 


  engage with the environment, invisible things, visual context
• 4 techniques of seeing as reading

  selection and omission, framing, evaluation, text
• It is a form of visual practice It requires reading specific knowledge and personal context

  Reading