Things that are important to or valued by someone (individual or organization)<|>Importance of Values: Critical in shaping vision<|>It serves as criteria for determining the levels of goodness, worth, or beauty<|>The act of valuing is considered an act of making value judgements, an expression of feeling, or the acquisition of and adherence to a set of principles<|>Embodiment of what an organization stands for, guiding the behavior of its members (Reflection of its members)