Chapter 4

Cards (52)

  • Electronic commerce
    Conducting business activities electronically over computer networks
  • Types of e-commerce
    • Business-to-consumer (B2C)
    • Business-to-business (B2B)
    • Consumer-to-consumer (C2C)
  • Multistage model for e-commerce
    1. Search and identification
    2. Selection and negotiation
    3. Purchasing products and services electronically
    4. Product and service delivery
    5. After-sales service
  • Mobile commerce (m-commerce)

    Relies on the use of wireless devices
  • Electronic retailing (e-tailing)
    Direct sale from business to consumer through electronic storefronts
  • Cybermall
    Single Web site that offers many products and services at one Internet location
  • Electronic exchange
    Electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations
  • Private exchanges
    Owned and operated by a single company
  • Public exchanges
    Owned and operated by industry groups
  • Market segmentation
    Identification of specific markets to target them with advertising messages
  • Cost per thousand/cost per mile (CPM), cost per click (CPC), or cost per action (CPA)
    How mobile ad impressions are generally bought
  • Blind, premium blind, and premium networks
    Three types of mobile ad networks
  • Price comparison
    Services to enable shoppers to compare prices and products on the Web
  • Couponing
    Shoppers can subscribe to mobile coupon aggregators
  • Digital divide
    Difference between people who do and do not use modern technology such as computers, the Internet, telephone, and television to improve their standard of living
  • Characteristics of an effective e-commerce website
    • Easy to use
    • Accomplish the goals of the company
    • Safe and secure
    • Affordable to set up and maintain
  • Web server software
    Supports retrieving and sending Web pages, Web site tracking, Web site development, and Web page development
    1. commerce software
    • Catalog management
    • Product configuration
    • Shopping cart
    • E-commerce transaction processing
    • Web traffic data analysis
  • Wireless Application Protocol (WAP)
    Standard set of specifications for Internet applications that run on handheld, wireless devices
  • Digital certificate
    Attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or Web site
  • Certificate authority (CA)
    Trusted third-party organization or company that issues digital certificates
  • Secure Sockets Layer (SSL)
    Used to secure sensitive data
  • Transport Layer Security (TLS)
    Communications protocol or system of rules that ensures privacy between communicating applications and their users on the Internet
  • Electronic cash
    An amount of money that is computerized, stored, and used as cash for e-commerce transactions
  • Smart card
    Credit card-sized device with an embedded microchip to provide electronic memory and processing capability
  • Transaction processing systems (TPSs)
    Capture and process detailed data necessary to update records about fundamental business operations
  • Batch processing system
    Data processing in which business transactions are accumulated over a period of time and prepared for processing as a single unit or batch
  • Online transaction processing (OLTP)
    Data processing in which each transaction is processed immediately, consequently, at any time, the data in an online system reflects the current status
  • Types of TPSs
    • Order processing systems
    • Accounting systems
    • Purchasing systems
  • Transaction processing cycle
    The process of data collection, data editing, data correction, data manipulation, data storage, and document production
  • Data should be collected at source and recorded accurately, in a timely fashion
  • Data editing
    Checking data for validity and completeness to detect any problems
  • Data correction
    Reentering data that was not typed or scanned properly
  • Data manipulation
    Performing calculations and other data transformations related to business transactions
  • Data storage
    Updating one or more databases with new transactions
  • Document production and reports
    Generating output records, documents, and reports
  • B2B
    • Subset of e-commerce
    • All the participants are organisations
    • Useful tool for connecting business partners in virtual supply chain to cut resupply times and reduce costs
  • Buy-side e-commerce
    To purchase goods services
  • Sell-side e-commerce
    To sell products to its customers
  • B2C
    • Form of e-commerce in which customers deal directly with an organisation and avoid intermediaries
    • Disintermediation: the elimination of intermediate organisations between the producer and the consumer