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• Hot Type


  Old-style type made from molten lead
• Inserts


  An advertisement that is printed apart from the regular press run, usually by an independent printer, then "inserted" among the regular newspaper sections
• Inverted pyramid


  A method of writing by placing parts of the story in descending order of importance
• Roles for the reader

  • City editor
  • Copy editor
• Market


  The people the newspaper wants to attract with its news and advertising
• Masthead


  The matter printed in every issue of a newspaper or journal, stating the title, ownership, management, subscription and other non-news features
• Morgue


  An area in the building where back issues of the newspaper are kept
• National Advertising


  Ads placed by agencies for clients that feature national or regional information
• Jump


  To continue a story from one page to another
• Justify


  To space out a line of type so that each line fits flush to the margin
• Kill


  To strike out copy or take out type not to be printed
• Layout (also known as Makeup)


  To position editorial, pictorial and advertising elements on a page to prepare it for the camera and printing
• Lead


  The first few sentences or the first paragraph of a news story, containing the summary or the introduction to the story
• Leading


  The amount of space between lines
• Negative


  A photographic image in which the values of the original copy are reversed, so that the dark areas appear light and vice versa
• Newsprint

  The uncoated, machine-finished paper on which newspapers are printed
• Newsstand

  A single copy account that sells the papers over the counter
• NIE, Newspapers in Education


  Program that provides newspapers, curriculum and other services for the classroom
• Obituary (Obit)


  A biography of a deceased person printed in the newspaper shortly after the death is announced
• Libel


  Publication of material unjustly injurious to someone's reputation
• Logotype (logo)


  A design bearing the name or trademark of a company or business
• Linotype


  Old style machine used to produce hot type, one line at a time (no longer in use)
• Make-up


  To position editorial, pictorial and advertising elements on a page to prepare it for the camera and printing
• Managing Editor


  The editor who directs the daily gathering, writing and editing of news and the placement of news in the paper
• Offset


  A printing method in which the plate transfers the image to be printed onto an intermediate surface called a "Blanket", which then comes in direct contact with the paper
• Op-ed


  A page opposite the editorial page, where opinions by guest writers are presented
• Pagination


  The computerized process by which a newspaper is laid out, or paged
• Plagiarism


  Passing off as one's own the ideas and words of another
• Plate


  An aluminum sheet that the negative is transferred to so that it can be run on the press