MANAGING MARKETING FUNCTIONS
Cards (25)
- A group of activities designed tofacilitate and expedite the selling of goods andservices
- States that the engineer must try to satisfy the needs of his clients
- Encompasses both the item itself and its ability tosatisfy a need
- Is the money or considerations exchanged for a product, idea, or service
- When all factors are equal, customers prefer firms that are easily accessible
- When engineer managers have products or services to sell, they need to convince buyers to purchase from them
- Communicating information betweenseller and potential buyer to influence attitudes and behavior
- A paid message that appears in the mass media for the purpose of informing or persuading
- The promotional tool that publishes news or information
- A more aggressive means of promoting the sales of a product or service
- Oral presentation in a conversation with one or more prospective purchasers for the purpose of making a sale
- Any paid attempt to communicate with the customers other than advertising, publicity, and personalselling
- Companies, including those managed by engineer managers, must serve markets that are best fitted to their capabilities
- A market consists of individuals or organizations, or both,with the desire and ability to buy a specific product orservice
- Must have the ability to satisfy the profit objectives of thecompany
- Consists of four variables: the product, the price, the promotion, and the place (or distribution)
- What is the main goal of marketing?
- What does "product" satisfy?
- What is paid promotion in mass media called?
- What is a strong competitive tool in marketing?
- What is crucial for business accessibility?
- What involves direct interaction with potential buyers?
- What type of marketing involves choosing the best market?
- What is the first step in market selection?
- What is important in choosing a target market?