FINANCIAL MANAGEMENT

• The road map for achieving your goals

  Plan
• A strategic planning process where an organization defines its future goals and aspirations

  Visioning
• Defines the fundamental reason for the organization's existence

  Purpose
• Core principles and beliefs that guide the organization’s actions

  Values
• A broad statement of the organization's goals and approach to reach them

  Mission
• A concise, inspirational description of what the organization aims to achieve in the future

  Vision Statement
• Are measurable values used to track and assess the performance

  Metric
• Graphical representations of data

  Charts
• Show trends over time

  Line Charts
• Compare quantities across different categories

  Bar Charts
• Show proportions of a whole

  Pie Charts
• Display frequency distributions

  Histograms
• Show relationships between two variables

  Scatter Plots
• A strategic planning tool used to identify an organization's internal strengths and weaknesses

  SWOT Analysis
• Internal attributes that give the organization an advantage

  Strengths
• Internal attributes that place the organization at a disadvantage

  Weaknesses
• External factors the organization can capitalize on or use to its advantage

  Opportunities
• External factors that could cause trouble for the organization

  Threats
• A tool used to organize ideas and data into groups based on their natural relationships

  Affinity Diagram
• Collect a large set of ideas or data points

  Brainstorming
• Sort the ideas into related clusters

  Grouping
• Assign a name or label to each group that captures its essence

  Naming
• Review and refine the groups to understand patterns and relationships

  Analysis
• The real key to success in marketing

  Execute
• A way to measure your activities to ensure they are working and worth continuing

  Track
• ___ your marketing is key to seeing what works and what doesn’t

  Measuring