Travel P1

• Natural attraction


  Places which appeal to tourists because of their natural environment aspects such as waterfalls
• Beaches


  • Scenically beautiful
  • Tourists can sun bath
  • Tourists can picnic
  • Tourists can swim
  • Tourists can enjoy water sports
• Natural attractions that appeal to tourists

  • Nature and wildlife
  • Rural areas
  • Marine life
  • Coral reefs
• Travel impacts

  Significant impact on the environment, society, and the economy of a destination<|>Can be positive or negative, depending on how travel is managed
• Environmental impacts of travel

  • Increased carbon emissions from transportation, accommodation, and activities
  • Pollution from waste generation and water usage
  • Damage to natural habitats and wildlife
• Social impacts of travel

  • Cultural homogenization and loss of local identity
  • Increased strain on local resources and infrastructure
  • Exploitation of workers and communities
• Economic impacts of travel

  • Creation of jobs and income for local communities
  • Boost to infrastructure development
  • Increased revenue for governments
• Mitigating negative impacts and maximizing positive impacts of travel

  1. Travelers can choose eco-friendly destinations and accommodations, respect local cultures, and support responsible businesses

  2. The travel industry can promote sustainable practices and invest in conservation efforts
• By being mindful of the impacts of travel, we can all help to ensure that travel is a force for good in the world
• For example, tour operators might decide not to promote certain destinations if their weaknesses and threats from the SWOT analysis outweigh the strengths and opportunities
• PESTLE analysis

  A marketing tool that is used to assess the external influencers on the market environment
• Factors in a PESTLE analysis

  • Political
  • Economical
  • Social
  • Technological
  • Legal
  • Environmental
• The travel and tourism industry is continuously changing, therefore there are many forces which affect the market trends which therefore affect the popularity of specific tourist products and destinations
• Political factors


  Impacts which affect tourism destinations, including political conflicts and acts of terrorism that can negatively influence international tourism, but political situations can also positively influence tourism practices
• High levels of government support within the destination can have both positive and negative impacts on tourism provision
• Economic conditions


  Can impact tourism, for example subsidies provided by the government can be offered to tourism businesses
• Social and cultural environment


  Important factors for both travellers and tourists, as experiencing different cultures can be a motivating factor to visit a destination, but cultural clashes can also occur
• Modern technology has created opportunities to create awareness and direct marketing with virtual tours and 24/7 access for customers, however destinations are still limited in terms of technological development which therefore affects the number of tourists
• Legal requirements


  Refer to the management of destinations in a way that copes with different challenges that may arise, such as visa requirements, visitor permits, health & safety procedures, and requirements during the COVID-19 pandemic
• Environmental impacts


  Caused by tourism, which destinations have set sustainable goals and objectives to minimise, such as visitor management schemes to control crowding, habitat destruction, littering and pollution
• A PESTLE analysis allows organisations to access how different external factors can pose a threat, even if the influencers are outside the control of the business
• Resorts

  • Self-contained destinations with a wide range of amenities and activities, often focused on relaxation and recreation
  • Examples: beaches, mountains, ski destinations
• Hotels

  • Varied in range from budget-friendly to luxury, offering primarily sleeping and basic amenities
  • Locations: cities, towns, along highways
• Accommodations


  A broad term encompassing any place that provides paid sleeping arrangements, including hotels, resorts, guesthouses, and vacation rentals
• Guesthouses


  • Smaller, often family-run establishments offering a homey atmosphere and personalized service
  • Locations: typically in towns or villages
• Resort tourism


  A type of travel that focuses on relaxation and recreation at self-contained destinations
• Resorts

  • Offer a variety of amenities and services, such as comfortable accommodations, dining options, swimming pools, beaches, and recreational activities
• Types of resorts

  • Beach resorts
  • Ski resorts
  • Spa resorts
  • All-inclusive resorts
• Beach resorts


  Resorts located on or near a beach and offer swimming, sunbathing, and other water sports
• Ski resorts


  Resorts located in mountainous areas and offer skiing, snowboarding, and other winter sports
• Spa resorts


  Resorts that focus on health and wellness and offer a variety of spa treatments and facilities
• All-inclusive resorts


  Resorts that offer guests everything they need for their vacation, including meals, drinks, and activities, for one price
• Resorts tourism

  • Appeals to a broad range of tourists
  • Seeking relaxation
  • Seeking recreation
  • Seeking a hassle-free vacation experience
• Typical resort goers

  • Families
  • Couples
  • Luxury travelers
  • Adventure travelers
  • Wellness travelers
• Families

  • Resorts offer amenities and activities that cater to all ages
  • Making them ideal for family vacations
• Couples


  • Many resorts offer romantic getaways
  • With luxurious accommodations
  • Spa treatments
  • Fine dining
• Luxury travelers

  • High-end resorts provide an opulent experience
  • With exclusive amenities
  • Personalized service
  • Stunning locations
• Adventure travelers

  • Adventure resorts cater to thrill-seekers
  • Offering activities like ziplining
  • Rock climbing
  • Water sports
• Wellness travelers

  • Wellness resorts focus on health and relaxation
  • Providing yoga classes
  • Healthy dining options
  • Spa treatments
• Built attractions


  Destinations constructed specifically to attract tourists