unit 4: reasons for FPD

• Drivers of food product development

  • Market Drivers
  • Consumer Demands
  • Societal Changes
  • Technological Developments
  • Company Profitability
  • Other Drivers
• Market Drivers


  Forces that drive consumers to purchase the final product
• Considerations of market drivers help manufacturers understand market changes and identify new opportunities
• Market concerns


  • Health
  • Dietary considerations
  • The environment
• Health


  Healthy eating, increasing awareness of health and general wellbeing
• Health-focused products


  • Banana flour that is gluten free, sugar free
  • Cross-breed wheat with 85% more amylose
• Dietary considerations


  Food sensitivities, allergies, and intolerances
• Allergen-free products


  • Products free from nuts, dairy, gluten
• The environment


  • Environmental stewardship, climate change, forest sustainability, preserving resources, food miles
• Environmentally friendly products


  • Organic
  • Free-range
  • Grass-fed
  • Vegan
• Consumer demands


  Convenience foods and cost
• Convenience


  Reduction in time and effort buying, storing, preparing, and consuming food
• Most food product development today is consumer driven
• Cost


  Consumers search for value-added products
• Desire for information


  Consumers want transparency about products
• Societal changes


  • Increasing aging population
  • Single person households
  • Longer working hours
• Aging population


  Fastest growing demographic in the food industry in Australia
• Single-person households


  Consumers want single portion meals
• Changing working hours


  Consumers demand more flexible food options
• Multicultural Australia


  • Cultural diversity influences food product development
• Technological developments


  New technologies in food product development
• Production equipment


  New processing techniques for high-quality food
• Processing techniques


  • HPP, microwaves, cold plasma, irradiation
• Packaging materials


  New materials and technologies to improve convenience and shelf life
• New home appliances


  • Smarter, faster, and more energy-efficient kitchen appliances
• Company profitability


  Food product development aims to make money for the business
• Increasing market share


  Percentage of a product’s total sales earned by a company
• Specific end-use foods


  • Nestle Thicken Up
  • Power Bar Gels
  • Wise Food Storage
  • Food Ration Packs
• Nestle Thicken Up


  Hydration-ready-to-drink thickened beverages for consumers with dysphagia
• Power Bar Gels


  For athletes to quickly consume nutrients while competing
• Wise Food Storage


  Long-life foods for emergency situations
• Food Ration Packs


  Lightweight and compact foods for expeditions