Lesson 4: The Rise of New Media and Technology Aids in Com

• At the end of the lesson, you are expected to achieve the following:
• Learning Outcomes

  • Identify the proper strategies in communication using social media and other advancements in technology
  • Evaluate language in new media and adopt an awareness of proper use of language in these media platforms
  • Develop an appreciation on the importance of proper communication planning
• Social media has undoubtedly altered the way the world operates
• The rapid and vast adoption of new media platforms have changed the way people relate and communicate with each other in the social, economic, and political arenas
• The social media that we know today started with MySpace in 2004, when it reached a million active users
• TikTok became a craze in 2020 during the COVID-19 pandemic
• TikTok was launched in 2016 and had half a billion users by 2018
• In mid-2020, TikTok had over 800 million active users
• In 2008, Hi5, MySpace, and Friendster were close competitors to Facebook
• In 2012, Hi5, MySpace, and Friendster had virtually disappeared
• The social media platforms that survived did so because of their continuous evolution and response to the needs and interests of their users
• Twitter allowed the uploading of videos or images in 2011
• More than half of the content on Twitter includes photos and videos
• Emergence of technologies enabling modern communication

  • FAST
  • CONVENIENT
  • INTERACTIVE
• Technologies enabling modern communication

  • Computers
  • Laptops
  • Smartphones
• The global digital population includes 4.57 billion active internet users
• There are 4.17 billion unique mobile internet users
• There are 3.96 billion active social media users
• There are 3.91 billion active mobile social media users
• Most popular social networks worldwide, ranked by number of active users

  • Facebook (2.6 billion)
  • Youtube (2.0 billion)
  • WhatsApp (2.0 billion)
  • Facebook Messenger (1.3 billion)
  • Weixin/Wechat (1.2 billion)
  • Instagram (1.1 billion)
  • TikTok (800 million)
• Most popular social networks worldwide, ranked by reach/active usage penetration

  • Facebook (63%)
  • Youtube (61%)
  • WhatsApp (48%)
  • Facebook Messenger (38%)
  • Instagram (36%)
  • Twitter (23%)
  • Snapchat (13%)
• Countries with most number of Facebook users

  • India (290 million)
  • United States (190 million)
  • Indonesia (140 million)
  • Brazil (130 million)
  • Mexico (89 million)
  • Philippines (76 million)
  • Vietnam (64 million)
  • Thailand (50 million)
  • Egypt (42 million)
  • Bangladesh (38 million)
• In a 2017 report by the Global Web Index, around 42% of people use social media platforms to stay in touch with what their friends are doing
• 39% of people use social media to stay up-to-date with news and current events
• Other top reasons for using social media

  • Filling up spare time
  • General networking
  • Looking for entertaining content
  • Sharing photos or videos
  • Sharing one’s opinion
  • Meeting new people
  • Researching or finding out products to buy
• Social media has grown in popularity over the years
• There are practices for engaging in responsible social media use and best practices for social site etiquette
• You are 100 percent responsible for everything that appears on your social media accounts
• Practices for responsible social media use

  • Treat each person with dignity and respect
  • Do not harass, demean, or bully
  • Pause before you post
  • Be responsible in what you post
• Many employers now check up on job candidates' social media accounts for evidence of bad behavior
• Prepare a Reaction Paper based on the article “The Flight from Conversation” written by Sherry Turkle
• Basic parts of the Reaction Paper

  • Introduction
  • Body
  • Conclusion
• Introduction components

  • State the title and author of the article
  • Write a two-sentence summary of the article
  • State your thesis
• Body components


  • Provide statements or details supporting your thesis
  • Each paragraph should have a topic sentence, supporting detail, direct quote, and explanation
  • Use sentence prompts for personal opinion
  • Organize paragraphs with smooth transitions
• Conclusion components

  • Restate your thesis
  • End with a call to action, major comment, or prediction
• Proofread your work to ensure there are no glaring grammatical or typographical errors
• Limit the reaction paper to 2 – 3 pages
• Use Times New Roman, font size 12, with 1.5 spacing and 1” margin on all sides
• Your paper will be scored using the DISCO rubric
• DISCO rubric criteria

  • Diction
  • Idea Development
  • Style
  • Conventions
  • Organization