Evaluation of cognitive approach

• A limitation to this approach is that it assumes all people process information in the same way which isn't true as we are all different
• Cognitive psychology has been criticised because it doesn’t take into account other factors such as emotions or social influences.
• Strengths

  • Models have presented a useful means to help explain internal mental processes
  • The approach provides a strong focus on internal mental processes, which behaviourists before did not.
  • The experimental methods used by the approach are considered scientific.