Definition of economies of scale: economies of scale arise when unit costs fall as output increases
average cost per unit= total production costs in period (£) / total output in period (units)
Definition of internal economies of scale: arise from increased output of the business itself, two types - internal + external
4 types of internal scale of economies :
purchasing economies
technical economies
managerial economies
financial economies
Definition of purchasing economies: buying in greater quantities usually results in lower prices
Definition of technical economies: the use of specialist equipment/processes to boost productivity.
Definition of managerial economies: specialist managers can be employed to help reduce unit costs + boost efficiency
Definition of financial economies: larger firms benefit from access to more + cheaper finance, allowing them to invest in new technology or expand into new market
Definition of external economies of scale: arise from the industry as a whole e.g all competitors benefit
3 types of external economies of scale:
financial services
educational
supplier
External economies of scale (financial services): financial services can improve, with banks and other finanical institutions providing services that may be particularly geared towards a particular industry e.g an industry where cash flow maybe a particular problem, debt factoring services may be made available at competitive rates.
External economies of scale (educational): local colleges will set up training schemes suited to the largest employers needs, giving an available pool of skilled labour, reducing training costs for the firm
External economies of scale (supplier): a network of suppliers may be attracted to an area where a particular industry is growing, setting up of local suppliers, often in competition with one another, reduces buying costs
Definition of diseconomies of scale: lead to a rise in unit costs, they happen when a business expands beyond optimum size and average costs begin to increase, two types - internal + external
Definition of internal diseconomies of scale: as an organisation grows and levels of hierarchy increases, the efficiency and effectiveness of communication breaks down.
Reasons for internal diseconomies of scale:
coordination- the larger an organisation becomes the more difficult it is to coordinate.
motivation issues- with larger businesses it is harder to satisfy and motivate workers as many may feel that their views are ignored as they are distanced from the organisations decision makers
Reasons for external diseconomies of scale:
overcrowding in industrial areas- traffic congestion may occur, resulting in late deliveries and staff arriving late for work.
increased prices of resources- more businesses in an area means increased demand for labour to work in that industry and the best employees may be harder to recruit and keep, land services + materials may all become more expensive as the industry grows. e.g rent
Small firms cannot benefit from economies of scale, so how do they compete/survive? :
niche markets-> customer loyalty
provide personal services -> meet specific needs of customers e.g tailor made products/services
profit satisfaction rather than profit maximisation