C8 Maintain sport, fit and rec industry knowledge

• Importance of staying up to date with sport, fitness and recreation knowledge

  enables you to remain updated and informed about the trends and developments in the industry

  developing and maintaining an understanding can help you stand out in a crowd and establish yourself as an educated professional
• 8. Credible industry information

  by staying informed and updated with reliable industry information, you demonstrate your knowledge and dedication to your field, making you more trustworthy to your clients and colleagues.
• 8. Five factors of identifying credible industry information

  depth - consider the depth of the coverage

  objectivity - how fair and unbiased the information is

  currency - how up to date the information is

  authority - the expertise and reputation of the source

  purpose - why the information is being shared and who the intended audience is
• 8. Credibility

  the quality or characteristic of being believable/reliable/trustworthy

  people believe and trust what you say as a result of your knowledge
• 8. Credible sources of information

  trusted references for professionals, athletes, and individuals seeking to stay informed about the industry
• 8. Common sources of industry information in Australia

  • industry associations
  • government departments and agencies
  • industry publications and magazines
  • research institutes and think tanks
  • online portals and websites
• When is something credible?


  when all five factors are hit
• Industry structure and sectors


  • sport
  • fitness
  • community recreation
  • outdoor recreation
• Sport sector


  competitive activities

  team/individual sports, sports clubs, athletes, coaches, and sports events
• Fitness sector


  focuses on promoting physical activity and well-being

  fitness centres, gyms, personal training, and group exercise classes
• Community recreation sector


  provides recreational opportunities for individuals and communities

  community centres, parks, and leisure facilities + retail outlets
• Outdoor recreation sector


  activities that take place in nature and outdoor settings

  hiking, camping, water sports, and adventure tourism
• The four sectors are made up of:


  • not for profits ~ volunteer lead organisations
  • government and community bodies ~ local, state, & federal
  • commercial enterprises ~ sole traders to large organisations
• Commercial organisations

  making a profit

  provide services and products

  generate revenue through customer fees, product sales, sponsorships, advertising and partnerships
• Not-for-profit organisations


  focus on serving the community rather than making a profit

  rely on funding sources like membership fees, donations, grants, fundraising events, sponsorships, and government funding to support their programs and initiatives
• Community organisations


  run by and for the local community

  rely on funding sources like membership fees, donations, grants, fundraising events, sponsorships, and government funding to support their programs and initiatives
• Government organisations


  develop policies, regulations, and funding strategies to support the sectors growth

  departments, agencies, local councils that provide funding. their revenue comes from government funding, taxes, fees, and partnerships
• Business relationships between sectors

  enable the industry to function and grow

  create a network of collaboration and support

  help the industry create diversity, a wide range of opportunities, access necessary resources, and enhance the overall experience
• Business relations of the sport sector


  for sponsorships and funding

  companies/brands/local businesses provide financial support in exchange for exposure
• Business relations of the fitness sector


  gyms and fitness centres partnering with equipment manufacturers

  personal trainers with nutrition companies
• Business relations of the community sector


  collaborations between local governments and community organisations

  provide funding and support for community recreation programs and facilities

  not-for-profits partner with businesses for sponsorships in exchange for brand exposure
• Business relations of the outdoor sector

  government agencies in charge of managing outdoor areas collaborate with outdoor recreation providers

  tourism agencies also work closely to promote adventure tourism
• Relationships with other allied industries 


  these connections foster partnerships and economic possibilities

  they support the growth of the sport & rec industry while providing diverse experiences for participants and spectators.
• Other allied industries that relate to the s&r industry

  tourism & hospitality

  health & fitness

  education

  media & broadcasting

  retail & merchandising

  technology & innovation
• Cross-industry associations


  organisations that bring together different sectors and stakeholders to work towards common goals.
• Cross-industry associations examples

  Sport Australia/Australian Sports Commission ~ establish guidelines and polices

  Parks & Leisure Australia (PLA) ~ management and promotion of parks and leisure activities

  Sport Integrity Australia ~ maintain fairness and integrity in sport

  The Outdoor Recreation Industry Council (ORIC) ~ supports and promotes the outdoor recreation sector
• Sport-specific industry associations


  associations that represent the interests of businesses and professionals within their respective sectors and provide valuable support, resources, and networking opportunities.
• Sport-specific industry associations examples

  Fitness Australia

  The Australian Sporting Goods Association (ASGA)
• Trade unions examples


  australian athletes alliance (AAA)

  community and public sector union (CPSU)

  media, entertainment & arts alliance (MEAA)

  united workers union (UWU)
• Economic and social significance of the industry

  S&R industry generates substantial revenue and contributes gravely to the overall growth of the economy. it creates jobs, stimulates business activities and attracts investments

  it also encourages health and fitness which contribute to community engagement
• Roles and responsibilities for jobs in the Sport sector

  athletes

  coaches

  sports administrators

  sports scientists
• Roles and responsibilities for jobs in the Fitness sector


  fitness trainers & instructors

  personal trainers

  group fitness instructors
• Roles and responsibilities for jobs in the Community recreation sector 


  program coordinators

  recreation facility managers

  outdoor activity guides
• Roles and responsibilities in the Outdoor recreation sector 


  adventure tourism guides

  outdoor education officers

  park rangers
• Volunteers

  engage community

  expand capacity

  supporting events

  enhancing experiences

  cost savings
• Benefits of participation 


  enhancement of fitness levels, boost mental well-being, reduce likelihood of chronic illness, encourages social connections.
• Social technology


  involves social media, apps, online communities, places information is accessed
• Benefits of social technology 


  data collection/analysis

  client participation & motivation

  community building

  marketing interest

  integration with devices
• Fitness tracking


  supports individuals on their fitness journey, makes it easier for them to have access to training support, and makes it easier to track progress
• Fitness tracking benefits

  data tracking & monitoring

  motivation & goal setting

  remote client monitoring

  informed decision making