SUMMATIVE TEST

• FALSE - Billboards and signages allow customers to purchase your products without visiting a physical storefront, meaning you can reach a larger audience
• TRUE - Internet provides businesses the digital landscape to reach a wider audience.
• TRUE - A customer is more likely to remain loyal to the brand if you provide exceptional customer service
• TRUE - Traditional Marketing may include print media, billboard and TV advertising, flyer and poster campaigns, and radio broadcast advertising.
• TRUE - Google Adwords and Facebook Ads are two online advertising platforms that allow businesses to display offerings to highly-targeted audiences.
• FALSE - An example of a marketing concept is an e-commerce site that tracks a customer's activity by allowing them to create a user profile so that their information is conveniently saved for future visits.
• TRUE - A customer may be convinced to select that brand one time, but without a strong relationship marketing strategy, the customer may not come back to that brand in the future.
• TRUE - The societal marketing concept holds that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, and society’s long-term interests.
• TRUE - Relationship marketing creates loyal customers, which leads to repeat purchases.
• TRUE - Traditional approaches focus on production, product, selling methods, and the market, while contemporary approaches focus on relationships, social awareness, and content.
• TRUE - Understanding the customer allows the company to expose the customer to the product in a way that she responds to and is tailored to fit her needs
• TRUE - Strategic and tactical marketing help achieve the same business goals but in different ways
• TRUE - To gain a competitive edge in marketing for manufacturing, you need a thorough understanding of your target customer’s demographics and buying habits
• TRUE - Marketing strategy is your game plan. It lays out how you’re going to reach your target audience and engage them.
• TRUE - By carefully defining the tactics that help a company achieve larger objectives, companies can take actionable steps that help them realize their goals.
• TRUE - Advertising, lead generation, branding, special offers, etc. are all a part of tactical marketing.
• TRUE - A jargon definition of the two: strategy is where you want to be; tactics is how you’ll get there.
• FALSE - Team building platforms give an opportunity for customer engagement.
• FALSE - Capital is the first requirement for tactical marketing.
• FALSE - The overall reason that marketing strategies are designed and implemented is to change the image of the business.
• TRUE - Marketing research uses four essential key factors known as the ‘marketing mix or the Four Ps of Marketing.
• TRUE - Market research involves learning about customers, competitors, and industry
• TRUE - Market research involves asking the right questions, in the right way, to the right people.
• TRUE - A business must engage in a variety of tasks to complete the market research process
• TRUE - Companies use market research to test the viability of a new product or service by communicating directly with a potential customer
• TRUE - Analyzing the data obtained in a market survey involves transforming the primary and/or secondary data into useful information and insights that answer the research questions.
• TRUE - Marketing research is a useful and necessary tool for helping marketers and an organization’s executive leadership make wise decisions.
• TRUE - Statistical tests and data processing tools can reveal whether one thing affecting your business is more significant than others.
• FALSE - There is only one type of statistical analysis tool used for surveys.
• FALSE - It is not important to understand what consumers are looking for