Indirect taxes increase production costs for producers, so producers supply less.
This increases market price and demand contracts.
Indirect taxes could be used to discourage the production or consumption of a demerit good or service.
Two types of indirect taxes:
Ad valorem; taxes are percentages (e.g. VAT)
Specific taxes; set tax per unit
Ad valorem is the main indirect tax in the UK.
The incidence of tax (who ultimately pays what amount of tax - between the producer and consumer) depends on the price elasicity of demand of the good.
Price inelastic means demand will not change as much with a price change so consumers are given the tax burden; price of the good being taxed rises and consumers pay the tax. This should discourage consumption of a demerit good and reduce negative externalities.
TIP: When writing answers, apply theories to examples as a means of explaining, instead of just giving theoretical knowledge. E.g. demerit goods = cigarettes
Government revenue from ad valorem taxes is larger if demand is price inelastic. This is because demand only falls slightly with the tax.
Indirect taxes could reduce the quantity of demerit goods consumed, by increasing the price of the good.