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Term 3 chapter 6
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Cards (4)
name the 3 business environments
Micro
environment
market
environment
macro
environment
Name the 7macro environment factors
Political
factors.
Economic
factors.
Ethical issues.
socio economic issues.
technology.
legal
factors.
physical environment.
Name the 5 market elements that have an influence on an undertaking
Competitors
,
new competitors
,
substitute goods
,
suppliers
,
consumers
the business functions of the micro environment
Purchasing
function.
production
function.
financial
function.
human capital
function.
marketing
function.
public relations
function.
administration
function.
General management
function.