1ST PERIODICAL TEST

• LITERACY


  The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contents
• MEDIA


  This refers to physical objects used to communicate messages such as radio, television, and computers
• MEDIA LITERACY


  The ability to access, analyze, evaluate, and create media in various forms
• MEDIA LITERACY


  It aims to empower citizens by providing them with the competencies (knowledge & skills) necessary to engage in traditional media and new technologies
• INFORMATION


  Broad term that covers processed data, knowledge derived from study, experiences, instructions, or signals & symbols
• INFORMATION LITERACY


  The ability to recognize when information is needed, to locate, evaluate, and effectively communicate information in various formats
• TECHNOLOGY AND LITERACY


  The ability of an individual to responsibly, appropriately, and effectively use technological tools
• TECHNOLOGY AND LITERACY


  By using technological tools, an individual can access, manage, integrate, evaluate, create, and communicate information
• MEDIA AND INFORMATION LITERACY


  The essential skills and competencies that allow individuals to engage with media and other information providers effectively
• MEDIA AND INFORMATION LITERACY


  Develop critical thinking and lifelong learning skills to socialize and become active citizens
• Stages of the evolution of traditional to new media

  • PRE-HISTORIC AGE
  • INDUSTRIAL AGE
  • ELECTRONIC AGE
  • NEW (DIGITAL) AGE
• PRE-HISTORIC AGE


  1. Cave writing

  2. Discovered fire

  3. Developed paper from plants

  4. Forged equipment
• INDUSTRIAL AGE

  1. Used power of steam

  2. Developed machine tools

  3. Books, typewriter, printing press
• ELECTRONIC AGE

  1. Harnessed power of electricity

  2. Led to electrical telegraphy

  3. Developed early large computers

  4. Enabled long-distance communication
• NEW (DIGITAL) AGE

  1. Advanced use of microelectronics

  2. Invention of personal computers

  3. Creation of social networks

  4. Digitized voice, image, sound, and data
• Advantages and disadvantages of traditional and new media

  • Traditional media advantages
  • Traditional media disadvantages
  • New media advantages
  • New media disadvantages
• Traditional media advantages

  • Immediate delivery of message
  • High frequency of message
• Traditional media disadvantages

  • Very busy/cluttered competitive environment
• New media advantages

  • Great way to stay connected
  • Advertisers know consumer preferences
• New media disadvantages

  • Confusion between real news and fake news
  • Rumors can spread easily
• Types of media

  • Print media
  • Broadcasting media
  • Internet media
• Print media


  Used to be the only way of delivering information to the public
• Broadcasting media


  Most expedient means to transmit information immediately to the widest possible audience
• Internet media


  Now relied on more often than traditional news sources
• Forms of print media

  • Newspapers
  • Magazines
  • Books
  • Banners
  • Billboards
  • Brochures
  • Flyers
• Forms of broadcasting media

  • Television
  • Radio
  • Movies
• Forms of internet media

  • Websites
  • Social networks
  • Online forums
  • Podcasts
• The importance of knowing the different types of media is giving us information on how it works
• The use of different types of media in giving information can help us in our daily lives that can be productive
• INFORMATION


  Data that have been collected, processed, and interpreted in order to be presented in a usable form
• INFORMATION


  In the media world, information is often used to describe knowledge of specific events or situations that has been gathered or received by communication, intelligence, or news reports
• Guide questions for information literacy

  • Why do you need information?
  • Where do you search for information?
  • How do you acquire and store information?
  • How will you determine the quality and accuracy of the information that you have?
  • How do you use the information that you have?
  • How will you communicate information?
• INFORMATION LITERACY


  A set of individual competencies needed to identify, evaluate, and use information in the most ethical, efficient, and effective way across all domains, occupations, and professions
• Stages/Elements of Information Literacy

  • Information needs
  • Sources of information
  • Access the information
  • Evaluate information
  • Organize information
  • Communicate information
• MEDIA CONVERGENCE


  The co-existence of traditional and new media
• MEDIA CONVERGENCE


  The ability to transform different kinds of media into digital code, which is then accessible by a range of devices
• Forms of indigenous media

  • Folk or traditional media
  • Gatherings and social organizations
  • Direct observation
  • Records
• Forms of library media

  • Books
  • Encyclopedia
  • Dictionary
  • Newspapers
  • Multimedia CDs
• INTERNET


  A massive network of media and information that can be accessed through the World Wide Web
• Information found on the Internet may be quite varied in form and content