The argument for endogenous pacemakers and exogenous zeitgebers as key players in the sleep-wake cycle is the emphasis on the role of light in the processes involved
However, some people are able to (and may frequently) fall asleep in bright light, during daylight hours, etc. which means that light may not be as important to the sleep-wake cycle as some researchers suggest
It may be overly reductionist to focus on a narrow range of explanations when considering something as complex and variable as the patterns and habits involved in the sleep-wake cycle