Social influence

• What does conformity mean?


  • change in behaviour or attitude due to the real or imagined social influence of others

  • For example : A social group that consists of 2 or more people that have no authority over us we just feel obliged to follow e.g friends, family or friends.
• What are the three types of conformity?


  • Compliance ( most superficial type )

  • Identification ( deeper level )

  • Internalisation ( permanent )
• What is Compliance? 


  • publicly agrees to the groups views and behaviours expressed by others but privately disagrees

  • expressed verbally out loud or by a gesture of acceptance ( I.e. nod their head in agreement )