offers a positive approach to explaining behaviour as SLT suggests behaviour can be shaped by our environment
an evidence-based approach - research evidence e.g., Bandura demonstrates that children are able to learn behaviour through observing the behaviour of an adult
scientific approach with explanatory power
focuses on nurture, looks at how environment and role models shape our behaviours, therefore does not assign blame solely to their parents' genes
considers mediational processes so less deterministic than other approaches e.g., behaviourist approach
Evaluating SLT: limitations
SLT is deterministic with behaviours being shaped by our environment and role models rather than empowering the individual with free will
SLT focuses on nurture which may assign blame to role models
SLT is too simplistic, ignoring the influence of hormones or genetics on behaviour
The validity of the research supporting SLT can be questioned e.g., the artificial environment in Bandura's research