MIL (lesson 1 - 3)

• Media Literacy - involves necessary skills that let a person interact using different media platforms and get access to information around the globe.
• Communication - is affected by media and information because of the advancement of technology and the availability of different communication services. These allow us to have access to fast and easy forms of communication through the use of different media platforms and social media sites like Facebook, Messenger, Instagram, Twitter, among others.
• Media It is the physical object used to communicate with, or the mass communication physical objects such as radio, television, computers, films etc. It also refers to any physical object used to communicate messages.
• Media literacy highlights the capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms. This means that an individual knows how to use or manage media accounts or media platforms.
• Information- is a broad term that covers processed data, knowledge derived from a study, experience, instruction, signals or symbols.
• Information literacy is the communication or acquiring of data or facts that relate to the use of media information. This involves a careful and thoughtful way of gathering information legally, avoiding such pitfalls as violating intellectual property rights and plagiarism.
• Technology literacy, on the other hand, is the skill of an individual to manipulate technology independently or with the assistance of others in using the technology in an efficient and suitable way.
• Tips for the responsible use of media and information.

  1. Ensure personal information safety
  2. Get permission
  3. Think before you click
  4. Keep your password safe
  5. Spread positivity
• PRE-INDUSTRIAL AGE (Before 1700s)

  INDUSTRIAL AGE (1700s – 1930s)

  ELECTRONIC AGE (1930s – 1980’s)

  INFORMATION AGE (1980s – 2000’s)
• PETROGLYPHS – illustrations by abolishing part of rock surface by incising or carving, as a form of rock art.
• CAVE PAINTINGS – (also known as “parietal art”) are painted drawings on cave walls or ceilings. (40,000 BCE to 38000 BCE) in both Asia and Europe.
• Dance – dancing before the god was fundamental in temple rituals.
• Body Art – a momentous part of social, spiritual, and personal expression.
• Cuneiform script is one of the earliest schemes of writing, identified by its wedge-shaped marks on clay tablets, built by means of a blunt reed for a stylus. This was in use for more than three millennia, through several points of development (34th century BCE – 2nd century CE).
• EGYPTIAN HIEROGLYPHS – an orderly writing system used by the ancient Egyptians that combined anagrammed and alphabetic elements. Egyptians used cursive hieroglyphs for religious articles on papyrus and wood.
• PHOENICIAN ALPHABET – called by tradition the Proto-Canaanite alphabet for epitaphs older than around 1050 BCE, is the oldest confirmed alphabet. It contains 22 letters, of all which are consonants. It was acquired from Egyptian hieroglyphs and became one of the most extensively used writing systems, spread by Phoenician merchants across the Mediterranean world.
• GREEK ALPHABET – was derived from the Phoenician alphabet. Then, the Greeks acclimated it to their own language, creating in the development the first “true” alphabet, in which vowels bestowed balanced status with consonants.
• According to Greek legends addressed by Herodotus, the alphabet was carried from Phoenicia to Greece by Cadmos.
• Drama

  • Is the clear-cut mode of narrative,

  commonly fictional, served in performance.

  • Western drama comes from classical Greece. The theatrical culture of the city-state of Athens generated three genres: tragedy, comedy and the satyr play.

  • By 5th century BCE they were regulated incompetitions held as part of festivities celebrating the god Dionysus.
• PAPER

  • Grammatically derived from “papyrus”, An ancient Greek for the Cyperus papyrus plant.

  • Papyrus is a chunky, paper-like matter produced from the core of the Cyperuspapyrus plant which was used in ancient Egypt and Mediterranean cultures for writing

  way before the paper making in China (2nd century CE by Cai Lun).

  • Mayans used a similar bark-paper writingmaterial not later than 5th century CE, called “amatl”.
• The industrial age occurs during the industrial revolution in Great Britain. This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine. The transformation of the manufacturing industry, and commercial enterprise for mass production of various products occurred. Also, long-distance communication became possible via telegraph, a system used for transmitting messages.
• PRINTING PRESS – is an apparatus for administering pressure to an inked surface recessing upon a print medium (such as paper or cloth), thereby transferring the ink. The invention and spread of the printing press was one of the most prominent events in the second millennium. — invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440. He developed an entire printing system, which fulfilled the printing operation through all its stages.
• DRY PLATES – work of Désiré van Monckhoven, the Collodion dry plates had been accessible since 1855. But it was not until the contraption of the gelatin dry plate in 1871 by Richard Leach Maddox that the wet plate process could be a match in quality and speed.
• Telegraphy – is the long-distance broadcast of textual or symbolic messages. It is without the corporeal exchange of an object bearing the message. It necessitates that the technique used for encoding the message both be known sender and receiver

  .
• Telephone or phone – is a telecommunications device that allows many users to administer a conversation when they are too far apart to be heard.
• In 1877, Phonograph – a device designed for the power-driven recording and reproduction of sound – was invented. In its later forms it was also called gramophone — THOMAS EDISON with his

  phonograph.
• FILM – also called movie, motion picture, theatrical film or photoplay, is a series of immobile images, that when shown on a screen, generates the illusion of moving images.
• Electronic Age (1930s - 1980s)

  The electronic age started when people utilized the power of electricity that made electronic devices like transistor radio and television work. The creation of the transistor piloted the rise of the electronic age. The power of transistors was used in radio, electronic circuits, and early computers. In this period, people made use of air access to communication
• Electronic age is also knows as information age or digital age.
• RADIO – technology of using radio wave to convey information such as sound, by modulating some property of electro- magnetic energy waves transferred through space.
• Television – telecommunication medium used for transmitting sound with moving pictures.
• Personal Computer – a general purpose computer. Its size, capabilities, and novel sale price make it beneficial for individuals
• Internet - is the global system of interconnected computer networks that uses the Internet protocol suite to communicate between networks and devices.
• Mobile Phone - a portable telephone which can produce and receive calls over a radio frequency carrier.
• Media is the main means of mass communication regarded collectively. It is used to transfer information to an audience for mass informing.
• Media Types

  1. Print
  2. Outdoor
  3. Broadcast 
  4. New
  5. media convergence
• Print Media

  • This media type involves the usage of physical medium such as paper. cloth etc.
  • Printed and distributed
  • Involves reporting/writing and editing
• EXAMPLES OF PRINT MEDIA:

  • newspaper
  • comics
  • magazines
  • books
  • brochures
• Outdoor Media

  • Focuses on outdoor advertisement, public information and advisory
  • Reaches public that are outside their homes and offices
• EXAMPLES OF OUTDOOR MEDIA:

  • BILLBOARDS
  • WALL PAINTINGS
  • STREET LAMP POSTINGS
  • ADVERTISEMENT ON BUS STOPS, INTERIOR AND EXTERIOR OF PUBLIC TRANSPORTATION